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Singles Downplay Valentine’s Day but Men Admit to a Certain “Expectation” According to a New Survey

HookupSite.dating reveals how singles really feel about dating on the “Hallmark Holiday”

New York, New York – February 5, 2007 — HookupSite, America’s fastest growing free online dating site, today announced results from a survey that asked 1,000 singles how they feel about Valentine’s Day and dating. The results pointed to a general indifference for what is often considered the most romantic day of the year. However, men who date on Valentine’s Day admit that it carries a certain “expectation of intimacy.” In contrast, 82% of women refuse to lower their dating standards just to have a date on Valentine’s Day.

According to the January, 2007 HookupSite.dating survey:

57% of respondents said Valentine’s Day is “just a Hallmark holiday” with only 1% deeming it “very important to have a date.”

82% of females and 72% of males said they are not willing to lower their standards in order to have a date on Valentine’s Day.

37% of men said Valentine’s Day carries a certain “expectation” when it comes to intimacy with a date.

43% of females said they are more willing to be intimate with their Valentine if their date treats them “extra special.”

17% of women said they would like to believe they do not lower their standards, but admit that they probably do.

HookupSite (HookupSite.dating) is the fastest growing free, online dating site in the United States with more than two million monthly unique users and 500,000 active daters. Launched in 2004, HookupSite members take entertaining personality quizzes and answer compatibility questions to create their own customized matching algorithm. HookupSite’s proprietary matching system uses these answers and advanced mathematical algorithms to recommend compatible users. To date, more than 150 million compatibility questions have been answered by HookupSite users and more than 100,000 new member accounts are created every month.

About HookupSite

HookupSite is the largest free online dating site in the United States. HookupSite’s 500,000 active users have answered over 150,000,000 questions on what matters most to them in relationships. Unlike any other personals site, HookupSite uses this information and advanced mathematical algorithms to match users together. For additional information or to join HookupSite, please visit /.

HookupSite Quiz Reveals How Singles Feel About Love at “The Office” and Holiday Party Rules of Engagement

More Than 10,000 People Respond to HookupSite.dating’s “Ho for the Holidays” Quiz; 82% would hide an office romance; 72% of women admit they flirt with the boss

New York, NY – December 18, 2006 — HookupSite.dating, the largest free online dating site, today announced the results of a quiz designed to explore how singles feel about dating during the holidays and the acceptable rules of engagement for office romance. The quiz, available at //holiday, was taken by more than 10,000 HookupSite members and provides the following revelations:

45% of HookupSite members said they need to be dating someone for at least three months before bringing them to the office holiday party; 12% would bring someone after the first date, if they’re “hot”

Only 7% said they abstain from alcohol at office parties, while 47% admit to getting “tipsy”

51% said they would “lock lips” with a co-worker under the mistletoe, if the person is attractive

82% of people said they would hide an office romance from the boss

72% of women said they have flirted or used their sexuality to get a better performance review, while 97% of men said they have not

16% admit to having participated in a “sex act” in the office, beyond just kissing

When it comes to kissing of a different kind, less than 25% said they plan to buy their boss a holiday gift this year.

“Today’s singles are more open and honest about their views on careers, relationships and sex than ever before,” said Sam Yagan, chief executive officer and co-founder of HookupSite.dating. “This quiz reveals how men and women approach relationships and sexuality in the office, and in particular, whether they are a bit more naughty or nice during the holiday season.”

For more information about the “Ho for the Holidays?” quiz and other socially-relevant quizzes available at HookupSite.dating, please contact Dawn Sullivan or Christian Potts at 781-684-0770.

About HookupSite

HookupSite is the largest free online dating site in the United States. HookupSite’s 500,000 active users have answered over 150,000,000 questions on what matters most to them in relationships. Unlike any other personals site, HookupSite uses this information and advanced mathematical algorithms to match users together. For additional information or to join HookupSite, please visit /.

AOL’s Userplane and HookupSite “Hook Up” To Provide Audio/Video IM and Chat For Online Daters

Free Online Dating Site Offers Instant Messaging ‘Industry Standard’ to More than 500,000 Active Users

SANTA MONICA, Calif. – December 5, 2006 — Userplane, the premier communication platform for online communities and a wholly owned subsidiary of AOL, today announced that HookupSite has selected and implemented Userplane’s Webmessenger™ technology, a leading IM and chat tool featuring both live text and streaming audio/video.

HookupSite is the fastest growing free online dating site in the United States, with more than 500,000 active users. HookupSite adds 100,000 new users every month, who visit the site to create and answer entertaining personality quizzes that introduce them to other members who share their views on what matters most to them.

The new Userplane Webmessenger technology brings a new dimension to the highly personalized HookupSite experience by letting users view pictures and audio/video clips of other users within an IM environment. HookupSite users can simply choose the “Click to IM” button beneath a person’s picture to begin a conversation. When a user receives an incoming IM, they immediately see the picture of the person trying to contact them so they can decide whether to engage with that person.

“Userplane has become the industry standard among big community sites,” said Sam Yagan, HookupSite co-founder and chief executive officer. “Because we don’t require our users to pay a subscription fee before messaging each other, HookupSite relies on instant messaging much more than other dating sites. Userplane’s advanced, easy-to-use IM solution was the clear choice for us as our accelerating growth demands outstanding technology.”

“Sam, an incredible entrepreneur with a great background, is currently disrupting the online dating space with a better model,” said Michael Jones, CEO of Userplane and vice president of AOL. “The implementation of the Userplane IM system is a testament to his commitment to give HookupSite users the best online dating experience possible, and it will surely help individuals communicate more effectively with their potential matches.”

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HookupSite (HookupSite.dating) is the fastest-growing completely free online dating website that offers a quizzical view of finding one’s ideal mate. Using over 3,000 matching questions, HookupSite uses advanced mathematical algorithms to match users on what matters most to them. For additional information or to join HookupSite, please visit /.

About Userplane

Userplane is a pioneer in offering Flash-based Web applications that support live text and audio/video communication. Based in Los Angeles, the company is an innovator in enterprise community messaging that enables a broad range of Web sites to run branded communication applications. Using Macromedia’s Flash Communication Server MX technology, Userplane Apps are deployed internationally on sites ranging from online communities to intranets. The application suite reaches tens of millions of users and supports over a million live conversations a month. Userplane continues to provide forward-thinking Web and software development for industry-leading clients including Red Bull, Honda, 1-800 Flowers, and Juicy Couture.

Popular Online Dating Site Explores The Importance of Politics and Social Issues In Today’s Dating Landscape

More than 8,000 People Respond to HookupSite.dating “Election Day” Quiz; Abortion and the War in Iraq are Top Two Political Issues in Relationships Today

New York, NY – November 3, 2006 — HookupSite, the completely free website that offers a quizzical view on online dating, today announced the results of an “Election 2006” quiz designed to explore how important political and social issues factor into the current dating landscape. The quiz, available at //politics, was taken by more than 8,000 people and included light-hearted and serious questions that cut to the heart of how strongly people feel about social and political issues and whether they want their partners to share their convictions.

When asked which issue is the most important for a significant other to agree on, 36.5 percent chose abortion, 21.4 percent said the war in Iraq, 19.3 picked the environment, 12.7 percent answered George Bush’s IQ, and 10.1 percent said taxes.

When it comes to sexual performance, 82.6 percent of respondents said that Democrats are better in bed, with only 17.4% siding for Republicans.

On the topic of marriage between political parties, 71.9 percent said they would rather have an affair with a Republican, but marry a Democrat, while only 28.1 percent said they would want to have an affair with a Democrat, but marry a Republican.

“Today’s online daters are fun and passionate people who are looking to be intellectually, emotionally and sexually stimulated, not just matched based on height, favorite song and whether they like picnics,” said Sam Yagan, chief executive officer and co-founder of HookupSite.dating. “The enormous response to the ‘Election Day’ quiz provides a view into the serious and not so serious side of today’s singles and offers interesting insight into the issues that are not only important to them, but important to share in a relationship.”

For more results from the Election Day quiz and other socially-relevant quizzes available at HookupSite.dating, please contact Amanda Sina Griffith or Dawn Sullivan at 781-684-0770.

About HookupSite

HookupSite is a completely free online dating website that offers a quizzical view of finding one’s ideal mate. Using over 3,000 matching questions, HookupSite uses advanced mathematical algorithms to match users on what matters most to them. In addition to its effective matching system, HookupSite also features over 23,000 user created quizzes, ranging from the “The Nerd? Geek? or Dork? Test” to the “100 Point Sexual Purity Test.” For additional information, please visit /.